Social Media Apprentice

Role OverviewBecome the face and voice behind a rapidly growing sport and retail brand. This apprenticeship offers hands-on, on-camera experience—hosting live interactive streams, presenting premium equipment, and actively growing an online community rather than simply scheduling posts behind the scenes.

We are a welcoming, progressive sports and leisure club expanding our digital presence and e-commerce offerings. We seek a confident, camera-comfortable apprentice to help pioneer our visual content and live commerce strategies across TikTok, Instagram, YouTube, and specialized live-selling platforms like Whatnot.

Key Responsibilities

1. Live Streaming & Presenting (Core Focus)
   1. Host Live Sales: Present live interactive product streams on marketplaces such as Whatnot, showcasing high-end sports equipment, apparel, and accessories.
   2. Engage Audiences: Build real-time audience rapport by answering live questions, driving bids, and delivering entertaining, informative presentations.
   3. Present Short-Form Video: Feature directly in short-form content tailored for TikTok, Instagram Reels, and YouTube Shorts.
   4. On-Camera Development: Refine your personal presenting style with structured support and coaching from the marketing team.
   5. Stream Planning: Organize show rundowns, product lineups, and promotional highlights prior to each broadcast.
2. Content Creation & Visual Media
   1. Media Production: Capture high-quality photography and video content highlighting equipment, technical apparel, and club amenities.
   2. Copywriting: Craft engaging product descriptions, promotional text, and social captions.
   3. Creative Strategy: Brainstorm fresh visual concepts, track digital media trends, and pitch new content formats.
3. Multi-Channel Digital Marketing
   1. Campaign Execution: Assist in planning, building, and scheduling multi-channel marketing campaigns.
   2. Graphic Design: Create branded visual assets for Facebook, Instagram, TikTok, and LinkedIn.
   3. Email & Web Marketing: Assist with email newsletters and maintain up-to-date content across the official website.
4. E-Commerce & Retail Operations
   1. Product Cataloging: Research product specifications, establish current market values, and create optimized listings on digital marketplaces.
   2. Inventory Prep: Organize physical stock, prepare items for live demonstrations, and assist with fulfillment and shipping.
   3. Customer Care: Respond directly to online customer inquiries regarding sales and product details.
5. Marketing Administration
   1. Analytics & Reporting: Assist in gathering campaign performance metrics and building tracking reports.
   2. Event Support: Provide digital marketing coverage and administrative support for internal events and open days.
   3. Asset Management: Maintain structured file storage for digital assets, photos, and video archives.

Applicant Profile

Essential Criteria

1. On-Camera Confidence: A strong, natural comfort level presenting in front of a camera.
2. Digital Passion: Genuine enthusiasm for social media trends, visual storytelling, and digital marketing.
3. Communication Skills: Excellent written English, clear verbal articulation, and strong interpersonal skills.
4. Attention to Detail: Organized and meticulous with product specs, listing data, and scheduling.
5. Work Ethic: Reliable, self-motivated, and capable of working both independently and collaboratively.

Desirable Attributes (Nice to Have)

1. Prior Presenting Experience: Previous exposure to streaming, vlogging, or content creation (e.g., TikTok, YouTube, Twitch).
2. Design & Editing Software: Familiarity with tools like Canva, CapCut, Adobe Premiere, or Photoshop.
3. Live Commerce Familiarity: Experience using online marketplaces or interactive auction platforms.
4. Sports Interest: General enthusiasm for or knowledge of sports equipment and athletic apparel.

What You Will Gain

1. Accredited Qualification: Level 3 Multi-Channel Marketing Apprenticeship certification.
2. On-Camera Portfolio: Verified, professional presenting and live-broadcast experience.
3. Live Commerce Expertise: Practical experience operating live-selling events on platforms like Whatnot.
4. Technical Upskilling: Applied training in photography, video editing, social media management, and email marketing software.
5. Career Growth: Direct support from an experienced leadership team with clear pathways for progression.