Marketing Executive Apprentice
Salt Town Contractors Ltd · Winsford
Weekly Hours Worked: 8.30pm - 4.30pm, Monday - Friday
About Company:
Salt Town Contractors Ltd are a privately owned family-run business with a nationwide service offering specialist solutions for roofing, flat roofing, cladding, and rainscreen. Established by Karl J Sands, Salt Town Contractors is supported by a team of industry professionals boasting an abundance of experience across a range of major UK projects collectively. The team offer a host of talent, using their expert knowledge to create bespoke solutions for a variety of commercial clients.
Inspired by the common ‘grit’, determination and loyalty that is associated with a mining community in the local area, Salt Town Contractors have set values where we strive for success on every project, whilst remaining loyal to the customer and their needs and always ensuring the project is delivered to the very highest of standards.
Duties and Responsibilities:
Daily Social Media Management
• Create, schedule and publish daily content across Instagram, Facebook and LinkedIn.
• Design graphics using Canva and other creative tools.
• Produce short form videos, reels and promotional content.
• Coordinate social messaging with the sales team.
• Monitor engagement and respond to comments and messages.
• Publish, monitor and respond to editorial, creative or video content via website and social/video platforms.
Blog & Written Content Creation
• Write weekly blogs covering roofing trends, new technologies, case studies and industry insights.
• Produce long form SEO content including guides, FAQs and educational articles.
• Ensure all written content aligns with brand tone and supports lead generation.
Digital Marketing
• Manage and optimise Google Ads PPC campaigns.
• Build and send email campaigns via Mailchimp.
• Update and maintain WordPress website content.
• Use keyword research tools to support SEO and campaign planning.
• Run email campaigns and PPC campaigns in line with marketing strategy.
Design & Creative
• Produce print media such as brochures, flyers and event banners.
• Create branded assets for digital and offline campaigns.
• Ensure all creative output meets STC brand guidelines.
Research & Insight
• Conduct industry research into roofing and construction trends, new technologies and regulations.
• Utilise research and insight to propose campaign ideas for director sign off.
• Monitor competitor activity and market developments.
Events & Partnerships
• Support organisation of webinars, trade events and sponsorship activities (such as raft race and BJJ sponsorship).
• Liaise with affiliates and partners to promote joint marketing activity.
Reporting & CRM
• Maintain accurate customer data within CRM systems.
• Provide monthly marketing performance reports and presentations to management.
• Track KPIs across social media, PPC, email and website activity.
Other Information:
Pension, Onsite Parking, Free Parking
Skills required
• Strong experience with Instagram, Facebook and LinkedIn content creation.
• Skilled in Canva, Content Studio, Mailchimp and WordPress.
• Understanding of Google Ads PPC.
• Strong writing ability for blogs, articles and social content.
• Graphic design ability for social media and print.
• Full UK driving licence.
• Professional manner and strong written English
Qualifications required
GCSEs at Grades 9–4 (A*–C) or equivalent, including English and Mathematics.
Training you'll get
Estio apprenticeship training programmes are delivered virtually by our fully qualified and industry experienced training team. Using their expert knowledge, we’ve purposefully built our programmes around the real-world use of modern technology, so that the skills we create can be directly applied in the workplace.
Throughout the apprenticeship learners receive coaching, help and guidance from a dedicated team who are there to ensure they get the most from their work experience.
Successful completion of this apprenticeship gives you an accredited Level 3 Digital Marketing and AI Executiveand Certified Digital Marketing Professional by DMI, with training in how to:
Master the art of crafting compelling content tailored for diverse audiences and a variety of marketing channels, ensuring sensitivity and effectiveness in communication.
Analyse and integrate information from the multi-channel marketing landscape to inform and optimise both short-term tactics and long-term strategies.
Implement secure, innovative solutions using a broad spectrum of digital tools and platforms, ensuring seamless user experiences while achieving marketing objectives.
Conduct comprehensive reviews and analyses of multi-channel marketing activities, measuring success and providing actionable recommendations for enhancement.
Create and interpret insightful analytical dashboards utilising advanced digital tools, facilitating data-driven decision-making.
Future prospects
Growth of the marketing team/department within the business, alongside a large number of construction related opportunities.
The essentials
Hours, commitment and the dates that matter.
Training provider
Delivers the training for this role and manages your application.
