Head of Hello - Marketing Apprentice
Home Instead Exeter and East Devon (Silver Lining Care Services Ltd) · Exeter
This is a brand-new role at the heart of our office. As our Head of Hello, you’ll be the friendly first contact for everyone who gets in touch with us: older people and their families looking for care, our care professionals, people who want to join our team, and the local organisations we work with.
Alongside this, you’ll help us tell our story. We want to show our local community what great home care looks like, through real stories, photos and videos of our care professionals and the people they support. You’ll create content for our social media, help with campaigns to recruit care professionals and attract new clients, and represent us at local events.
You’ll be supported by an experienced marketing specialist and the whole office team, and you’ll be given your own campaign to run as part of your apprenticeship. It’s a great opportunity for someone with energy, ideas and a love of social media who wants to start a marketing career with a business that makes a real difference to people’s lives.
Monday to Friday, 9am to 5pm, with a 30-minute lunch break. Includes time for college on Wednesday and off-the-job training.
List of duties
Welcome and reception
• Answer calls from clients, families, care professionals, enquirers and suppliers warmly and professionally
• Take accurate messages and pass them to the right person quickly, using Microsoft Teams
• Welcome visitors to the office and keep reception tidy and welcoming
• Support the office team with admin such as logging enquiries, post and diary bookings
Marketing and social media
• Plan, create and post local content for Facebook, Instagram, LinkedIn and TikTok, including photos, short videos and stories (with consent)
• Support campaigns to recruit care professionals and attract new clients
• Work with our marketing specialist and external marketing agency
• Build links with local community groups, partners and events, and help at job fairs and community days
• Help with newsletters, leaflets, website updates and our events
• Track results such as engagement, enquiries and applications, and share a short monthly report
Plan and run your own marketing campaign as part of your apprenticeship
Perks & benefits
Skills required
Confident and friendly on the phone
Good written English, with an eye for detail
Confident using social media, ideally including creating photos or short videos
Comfortable with computers and Microsoft Office; Canva or similar desirable
Organised and able to juggle several tasks
Qualifications required
GCSE English and Maths at grade 4/C or above preferred. Candidates without these will be supported to complete Functional Skills. Examples of social media or creative work are welcome.
Training you'll get
Training provided by Exeter College (Multi Channel Marketing)
1 day per week
Future prospects
For the right person, this can lead to a permanent role on completing the apprenticeship. We are a growing business, and there is scope to progress to a Level 4 Marketing Executive apprenticeship and to take on more responsibility for our marketing as we grow.
The essentials
Hours, commitment and the dates that matter.
Training provider
Delivers the training for this role and manages your application.
