Multi Channel Marketing Apprentice

Skills and Personal Qualities

The successful candidate should demonstrate:

• A creative approach to marketing and content development.

• Good written and verbal communication skills.

• Strong spelling, grammar and attention to detail.

• An interest in social media, digital marketing and website development.

• A willingness to learn new software, systems and marketing techniques.

• Good organisational and time management skills.

• The ability to manage multiple tasks and meet deadlines.

• Confidence communicating with colleagues across different departments.

• A proactive attitude and the ability to suggest new ideas.

• The ability to work independently while also contributing to a team.

• A professional attitude when representing Clarke Transport.

• Driving license (preferred)

Previous marketing experience is beneficial but not essential, as full training and

support will be provided as part of the apprenticeship.

Desirable Skills

The following would be advantageous but are not essential:

• Experience using LinkedIn, Facebook, Instagram or other social media

platforms.

• Basic knowledge of SEO and website content management systems.

• Experience using Canva, Adobe Creative Suite or similar design software.

• Experience filming and editing videos.

• Familiarity with Google Analytics, Google Search Console or email marketing

platforms.

• An interest in photography, copywriting or graphic design.

• Knowledge of Microsoft Word, Excel and PowerPoint.

Additional Information

• Additional Holiday after four years’ service – Extra Day for every additional year’s service up to a maximum of five extra days. 20 Days plus eight statutory holidays (28 days in total Pro Rota)

• Ongoing training.

• Full uniform and PPE provided.

• Auto Enrolment Pension Scheme

• Company pension

• On-site parking

• Store discount

GCSEs/A-Levels

Estio apprenticeship training programmes are delivered virtually by our fully qualified and industry experienced training team. Using their expert knowledge, we’ve purposefully built our programmes around the real-world use of modern technology, so that the skills we create can be directly applied in the workplace.

Throughout the apprenticeship learners receive coaching, help and guidance from a dedicated team who are there to ensure they get the most from their work experience.

Successful completion of this apprenticeship gives you an accredited Level 3 Digital Marketing and AI Executiveand Certified Digital Marketing Professional by DMI, with training in how to:

• Master the art of crafting compelling content tailored for diverse audiences and a variety of marketing channels, ensuring sensitivity and effectiveness in communication.

• Analyse and integrate information from the multi-channel marketing landscape to inform and optimise both short-term tactics and long-term strategies.

• Implement secure, innovative solutions using a broad spectrum of digital tools and platforms, ensuring seamless user experiences while achieving marketing objectives.

• Conduct comprehensive reviews and analyses of multi-channel marketing activities, measuring success and providing actionable recommendations for enhancement.

• Create and interpret insightful analytical dashboards utilising advanced digital tools, facilitating data-driven decision-making.

Training and Development

The apprentice will receive practical experience across a broad range of marketing

activities while working towards their recognised marketing qualification.

They will have the opportunity to develop skills in digital marketing, content creation,

SEO, social media management, email marketing, analytics and campaign planning.

Regular reviews will be held to assess progress, identify development opportunities and

ensure the apprentice is meeting the requirements of both the business and their

apprenticeship programme.

Expected Outcomes

The successful candidate will work towards:

• Maintaining an active and engaging social media presence.

• Keeping the company website accurate, current and regularly updated.

• Improving organic search visibility and website performance.

• Producing regular blogs, newsletters, vlogs and interviews.

• Supporting campaigns that increase brand awareness and generate business

enquiries.

• Improving the quality and consistency of marketing communication

Full time employment.